/ / Web Intelligence and Big Data

Web Intelligence and Big Data

Web Intelligence Big Data Cloud

AI + Big Data

= Web Intelligence

Intended Audience / Readers: Business Organizations, Entrepreneurs, E-commerce Store Owners, Digital Marketers and SEO Professionals


What is Web Intelligence? How Does it Relate to Big Data?

Web intelligence is the technology that deals with the gathering, collection and ANALYSIS of internet data (including Big Data) to come up with well-informed business decisions.

In its strictest sense, web intelligence involves the use of data capturing techniques as well as web application and automation tools wherein output is processed by predictive systems based on generally accepted mathematical or statistical formulas such as single or multiple linear regression.

In the current state of the Internet of Things (IoT), predictive systems include machine learning or deep learning technologies based on artificial neural networks to determine site visitor intent or consumer behavior.

The Importance of Web Intelligence and Why You Need It

Web intelligence is important in businesses because it allows the management to determine what works for the company and what doesn’t.  Having done so, it may realign resources for specific operations and thereupon come up with ways to improve certain aspects of its sales and marketing campaigns.  There are different kinds of Web intelligence tools that help  monitor what people are saying about a company’s brand over the Internet. Some of these tools are free, while others have a cost attached to them.

Also, it’s important for SMBs to know what their customers want. As such, Web intelligence enables the process of gathering information about a commercial entity’s consumers, its competitors and the marketplace in general. By knowing customers’ intent, the organization can adapt its operations to provide that service or product. In this scenario, Web intelligence tools are often used to monitor online information about a company’s competitors or even its own organization. These tools help keep track of what people are saying about an entity’s brand, measure the impact of its marketing content and come up with better offerings more attuned to customer’s satisfaction.  Hence, it’s important to have access to a wide variety of tools and services to help with SEO and content marketing efforts. 

Moreover, Web intelligence is crucial for establishing one’s business as an authority in its niche. The organization can use web intelligence to know what other people are talking about, the language they’re using and what kind of content they’re sharing. Many web intelligence tools are designed with different purposes in mind. Some help track competitors, some keep tabs on keywords, and others trail the company’s own site in terms of search engine rankings.

Web Intelligence Tools and Services

In general, a web intelligence tool is a type of software that gathers data from the Internet and helps businesses make sense out of it. This information can include things like the number of views a certain website gets, what social media sites are popular in a certain country, or even who are the main influencers in a specific industry. The good thing about agencies is that they often have the latest tools and services for web intelligence and can help a company in its digital marketing campaigns. MVXWEB is Full Service Digital Agency and CRM Solutions Provider.

Web intelligence being one of the most important aspects of the digital marketing sphere, there are a lot of moving parts to consider when it comes to digital media communications.  One can use web intelligence to test marketing creativity and see how the digital content is performing.

Businesses can use web intelligence tools to monitor things like their online reputation, search engine rankings, and online presence. There are many types of web intelligence tools available and depending on the enterprise’ needs and budget, they can choose the tools that works best for them. Some of these tools include:  Google Analytics, Adobe Analytics and the recent Microsoft Clarity.

Other tools that track search engine rankings  include Semrush, Serpstat, Mangools SEO Tools, and BrandOverflow.

Tools that monitor brand or keywords mention over the web and social media platforms include WebSignals, Brand Mentions and Awario.

Artificial Intelligence and the Web

With the advent of autoregressive language model based GPT-3 (Generative Pre-trained Transformer 3) developed by OpenAI, a good number of SEO analytic tools has incorporated it and came up with a complete system which gathers data from site visitors, search engine rankings, consumer behavior, and thereafter automates the process of copywriting, blog posting, and click funnel generation all of them in one application.  

In the realm of inbound sales, SMBs and big enterprises benefit from the use of AI powered chatbots to generate leads which can then be converted to sales while promoting upsells in the process.  These intelligent chatbots rely on NLP or Natural Language Processing systems to output human like texts communications depending on what is being asked of it by the site visitor.  A popular example of this tool is ActiveChat.ai.  It has both the live chat feature as well as Conversational AI.

Artificial Intelligence has not only become a buzzword in the technology industry.  For quite some time, it has found its way through CRM applications. Lead capturing and qualification, analysis of customer sentiments, dynamic content production and sales forecast are only but a few of the practical utilizations of artificial intelligence in the field of CRM.

Artificial Web Intelligence

To wrap it up, the evolution of intelligence in Web applications paved the way for Artificial Web Intelligence (AWI).

Artificial Web Intelligence refers to the technology that utilizes artificial intelligence in IoT or the Internet of Things.

Every web or internet application that employs artificial intelligence or machine learning to produce analytical output is considered to be under the  sphere of Artificial Web Intelligence.

Predictive systems relying on single or multiple linear regression to automate certain sales or marketing actions is one such strict application of Artificial Web Intelligence (AWI) technology.

Hence, AWI technology enables automation of some business processes which would otherwise require manual statistical computations to repeatedly bring about the proper decision or business actions.

Instead of performing complex statistical computations and probabilities over and over to determine which course of action is most likely to bring better results, Artificial Web Intelligence automates the process through Machine Learning algorithms and techniques.

For the foreseeable future, we can say that Artificial Web Intelligence revolutionizes IoT or the Internet of Things.  The question looms, will it replace humans?  Only the future holds the key to the answer.

But one thing is for sure.  The effectivity and efficiency of Machine Learning and Artificial Intelligence (including Artificial Web Intelligence) depend on the input data.  Thus, the familiar tech buzz: “Garbage in, Garbage out.”

To this end, Artificial Web Intelligence and Machine Learning will need effective human intervention to produce their much desired results.



  1. Thanks for this meaningful article discussing Web Intelligence. I have been searching for materials regarding this and the ones I found were from outdated sources and refers to SAP business objects which employs the words web intelligence. It is high time that web intelligence be regarded as a separate concept and not merely as a subset of SAP’s business intelligence software.

    1. SAP Business Objects has been there ever since. It is more attuned to business intelligence which deals with the overall business analytics aspect of the enterprise. Web Intelligence is a relatively new concept about web analytics.

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